Stand out from competitors

Be a pioneer of the new way people choose to support charities and gain market differentiation through being part of a scheme we know consumers love.

Happy consumers = Loyal consumers

Build on your CSR credentials by supporting Give Change Make Change, which in turn can help increase customer loyalty and trust and feel that halo effect!

• 48% of consumers would feel more positively about a retailer who offered Give Change Make Change
• 40% of consumers believe rounding up like this would make them feel better about spending their money

Increased sales

Give Change Make Change will be driving awareness of our retailers through the existing supporter network of charities – four of the largest and most loved – with a reach of over 10 million direct supporters.

• 28% of consumers would be more likely to shop at a retailer that offers Give Change
• 16% would spend more money with that retailer
• 23% would shop with them more often

Easy to use

In just one click, your customers can round up their purchase and donate to the causes they care about. Our research shows that consumers want to donate online, with 57% of online shoppers saying that they would be likely to donate and 69% agreeing that it is a good way to give to charity. They describe the scheme as:

• Convenient (59%)
• Straightforward (50%)
• Innovative (43%)
• Helpful (40%)